When a customer said 'too expensive' – what I learned

Last week, a customer told me our price was too high.

I felt a little nervous at first.

But I remembered to stay calm.

I said, 'I completely understand your concern.'

Then I asked, 'Can I ask what you are comparing it to?'

She mentioned a cheaper option from another company.

I listened without interrupting her.

After that, I said, 'Let me show you where the value is.'

I explained our better service and longer warranty.

She thought for a moment and smiled.

In the end, she decided to buy from us.

I learned that honesty helps in these talks.